PrizePicks needed more than a few winning ads, it needed a repeatable system for finding them. StreetTalk built an always-on creative testing engine, continuously introducing new conversations, sports angles, and hooks. Performance didn't come from one breakout ad, it came from consistently testing authentic conversations to discover and scale new winners.
70+Creatives tested
40%Lower CPA (top-performing creatives vs. avg.)
5x+Performance gap between top and median creatives
When Brümate launched the Era Flip, the challenge wasn't product quality, it was helping consumers quickly understand why it was different. StreetTalk replaced traditional product demos with authentic discovery, letting real consumers explore the product through natural conversation instead of watching another commercial. The result was stronger attention, deeper engagement, and measurable gains in marketing efficiency.
+31%Higher MMM ROAS
-13%Lower MMM CAC
+60%Hook rate
DermStreet wanted to reach entirely new customers without sacrificing acquisition efficiency. Instead of traditional skincare advertising, StreetTalk introduced the brand through authentic consumer conversations, prioritizing discovery first so trust and consideration could build naturally. The campaign drove stronger attention while supporting profitable new-customer growth.
40%First-time impression rate
37%Hook rate
3.5xNew customer ROAS
NOBS faced rising acquisition costs as consumers increasingly tuned out polished product advertising. StreetTalk replaced scripted creative with authentic street interviews that captured real skepticism and genuine product discovery. That authenticity built trust immediately, helping consumers engage with the product before it ever felt like an ad.
-33%CPA vs. historical benchmarks
+50%Hook rate
5xOverall engagement
Cloudy's Meta performance declined after the Andromeda update, as overproduced creative triggered ad fatigue and rising CAC. StreetTalk deployed unscripted street interviews and real user reactions, delivering the creative volume and engagement signals needed to align with Meta's algorithm. Performance recovered, and Cloudy unlocked scalable growth from creative built to keep up with the platform, not fight it.
+70%Performance efficiency
~2xTop-spend ads vs. any other creative
365-DaySustained performance impact
